Help the incredipede reach the goal in each level and collect fruit along the way. Your creature starts out simple, but as you progress you'll need to add muscles and work with more complex movements to overcome obstacles.
Set up a defense to protect your data servers from incoming glitches, bugs, and viruses. Defeat all the waves in each level and unlock new towers that will increase your ability to fight off stronger attacks.
Progress through the game as you encounter various people and discover their habits and fixations. You, being a habitual smoker, can use the smoke to your advantage to overcome various obstacle and puzzles.